In comparison with my first draft, this poster is much darker and edgier than the first poster so the audience knows that this film isn't just a pointless slapstick comedy but it still has a picture of Kevin James looking silly so the audience knows that it is also a comedy.
I made it darker by changing the brightness levels in photoshop.
The background for the top part of the image is the Wynn Las Vegas casino and resort which is where the majority of this film of takes place and was shot.
The background on the bottom part of the poster is the interior of Wynn Las Vegas.
The large image of Kevin James running at the top of the poster shows the audience it is a comedy because he is making a whacky face and he is fat.
In the bottom half of the poster, Kevin James is falling while being grabbed by someone, this tells the audience that this film also has action. This shows the audience that this film covers multiple genres. I achieved this by cropping around a picture of Kevin James and foe and then placing that image on top of the picture of the Wynn Las Vegas.
Next to the 50% opacity image of Kevin James at the top of the poster is some writing that tells people who stars in this film and what the actor has accomplished from his performance in this film. You can see on this poster that Kevin James was nominated in Teen choice awards. I put that there so people who are aware of the teen choice awards will be attracted to this film.
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